Friday 4 January 2013

Matthew Shulman, Salesperson

Sales have always come naturally to Matthew Shulman, but real wasn't where he got his start. He grew up in the GTA and attended York University, where he studied business and philosophy. “I can talk about what Plato would have to say about the purchase and sale of a home!”  In university, he was hired to own a College Pro Painter franchise, which showed him what a career in business was about. “That was an MBA, that was real life, and it propelled me forward into my business life.”


After graduating, Matthew was handed a plane ticket and told he was going to work in Europe.  “So I jumped on a plane, moved to Europe and lived there for four years, and then an opportunity became available in Asia.” He was in Asia for a year before moving back to Canada, where he got into what he calls the pre-cursor to real estate:  door-to-door sales for high end home theatre audio.  “I was literally knocking on celebrities doors, people who had disposable incomes who could afford five-hundred-thousand, a million on home audio.”  He did this successfully for a year, but soon found that he and the owner were too much alike, and decided business together wasn't the best idea. After leaving that job, Matthew asked, “what should I do with my life?”  His friend told him he should get into real estate, that he’d be great at it, so he decided to give it a try. “My initials are MLS; I was kind of destined to be in real estate,” he laughs. He’s now been in the business close to eight years. 

Matt began his real estate career with Re/Max, where he worked for three and a half years. While he was there, someone opening a Keller Williams franchise began recruiting Matt. “He was just pitching me and pitching me. I  had no absolutely no interest in leaving Re/Max. I was quite confident that the reason I was doing well or not well was because of the balloon.” Finally, as a recruiting effort, he sent Matthew to Mega Camp. “What really sold me was one night we went out to dinner, got to the steak house, and the maitre d’ greeted us and said ‘hey, are you guys from Keller Williams? How many people do you have in your down line?’ He started talking all of the Keller Williams lingo.”  Matthew was sold. He came back from Mega Camp, resigned from his old company and has been with Keller Williams ever since.

The best thing about Keller Williams for Matthew is the culture. “Happy people produce. At my old company, although it was an amazing company, [there was] a kind of prison mentality where you’re covering your food, looking over your shoulder to see who’s going to eat it. When I came to KW I thought I was on Punk’d. The whole idea that agents will actually help other agents for the greater good of the company – I didn’t really understand all of that prior to joining and I thought some of it was kind of hokey. Now I truly live it. My office is kind of a testament to an open door policy. People come in asking for help and I offer it with a smile.”

The biggest challenge in Matthew’s business is managing himself and his time. “When you first start in real estate you have to wear all the hats. As you grow your business there are a whole lot more tasks on any given day that you can defer to other people. But being a control freak of sorts, I like to try to keep everything close,  juggle all the balls, but it’s almost impossible. I’d say my biggest obstacle is me being able to let go and realize the people I’m surrounding myself with are very capable.”

While Matthew is a hard-working agent, he’s been struggling to figure out what his big “Why” is and what it is that keeps him motivated.  After many conversations with Glenn, he’s beginning to figure it out. “Glenn’s really been helping me try and find my Why.  I’m realizing that I can make money doing anything, I can provide for my family doing pretty much anything, and I can be happy doing almost anything.” He is beginning to discover that his big Why is giving back to the people around him. “I had a situation when I lived in Asia where a little boy pretty much changed my life. Since then I've always been trying to figure out a way I can give back to people who have changed my life, or how can I change someone else’s life.” Matthew has opened up a charity account and started putting money away. “When it hits a certain level I’m just going to write a cheque and just try to change someone’s life. That is what’s having me wake up before my alarm right now. That’s what’s getting me excited: knowing that because of this real estate vehicle, being in the whole Keller Williams system, I can give back and actually be a good person. I don’t just need to buy and sell houses and drive nice cars; I can actually make a difference in the world. I know it sounds hokey, but that’s really what gets me excited right now.”

Prior to getting into real estate and having a family, Matthew was a travel fanatic. “ I've been to over 40 countries. I’m a travel buff.” He also loves golf, billiards and all types of sports. “Since I've been in real estate, and since I now have a family, most of my time is now spent in front of the television watching The Wiggles, telling jokes to my four-year old, who repeats the same joke back to me. I don’t have much time for traveling anymore. Right now it’s more about the family – that’s where the bulk of my time is spent when I’m not working.  My perfect day would involve sleeping in until eight o’clock,  speaking to literally no one, and getting to play PlayStation in my basement, watching two or three movies, then watching PVR TV shows…that would be absolute perfection!” 

Written by: Crystal Burney

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